We've been saying it for years, but now it's official - a recent Microsoft Study has shown that Small Businesses grow faster with the right tech.

This article highlights some of the study's main findings, supporting them with examples from our own experience of helping small businesses make the most of Microsoft Cloud technology.

Small and Medium sized businesses make up 99.9% of businesses worldwide but it's fair to say that the tech sector has always been weighted more towards the needs of enterprise and big business. Too many solutions are prohibitively expensive, too feature heavy, and don't sufficiently address the specific business and economic challenges currently facing small businesses.

Microsoft's study, published in July 2022 and prepared for Microsoft by Analysys Mason, surveyed the tech decision makers of over 3000 small businesses worldwide, looking at technology adoption, technology solutions and partners, and business results over the previous year.

The headline findings confirm just how important technology is to small businesses:

Growth is the number 1 priority for small businesses, and digital technology is a key driver of their growth.

Businesses who were classed as early adopters of technology saw higher rates of revenue growth and reported significantly higher rates of confidence in their future business success. Given the uncertain economic climate, investing in technology is a harder decision from small businesses than ever before, but have you calculated the cost of not switching? The right technology has the potential to future-proof your business systems and Launchpad for Business Central offers a self-guided setup on a subscription plan with no hidden costs.

Small biz tech budgets are growing, and so is the reliance on tech support.

Most small businesses don't have in-house IT teams or experts to guide their decision making - they need external support to get it right. Launchpad for Business Central has been designed exclusively for small businesses, and we've developed a tool that lets you get started at your own pace and on your own time, with no costly setup fees. What's more, ongoing support from expert consultants is included in the cost of the subscription. Microsoft have recognized us four years in a row for our wider Business Central offerings, so you can trust that we know exactly what small businesses need.

Early technology adopters are driving the small biz sustainability movement

Embracing new digital technologies is more important than ever to promote sustainability through innovation. 99% of small businesses are engaged with corporate social responsibility (CSR) and Environmental Social and Governance (ESG) goals. Wherever you are on your CSR journey, there is no question that technology an essential part of the solution.

For example, moving to Cloud-based technology has numerous environmental, as well as business, benefits. Microsoft's small business study showed correlation between businesses with a focus on environmental goals and businesses that achieve their objectives.

We believe that small businesses should have equal and affordable access to the latest and best tech solutions. Our experience working with 100s of small businesses over 25 years means we truly understand the challenges and can offer proven solutions that support strong business growth.

Explore our website to find out more about how Microsoft Dynamics 365 Business Central can help your business grow or get in touch with one of our consultants with any questions.